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Tesla Ditches Cybertruck for Robotaxis
6 Nov
Summary
- Tesla will cease Cybertruck production next year to focus on robotaxis.
- Underwhelming sales and production issues plagued the Cybertruck.
- Tesla is pivoting towards AI and robotics with its Cybercab ambitions.
Tesla will discontinue the Cybertruck next year, repurposing its production facilities for Cybercab robotaxis, according to CEO Elon Musk.
The decision follows several years of disappointing sales for the distinctive electric pickup. Initially projected to sell 250,000 units annually, the Cybertruck has only achieved tens of thousands in total sales over three years.
This strategic shift underscores Tesla's increasing emphasis on artificial intelligence and robotics. The company is actively testing its Cybercab robotaxis in Austin, Texas, with plans to expand to Dallas and other cities soon.
This is the third product line Tesla has phased out to support its AI and robotics ventures. Previously, production of the Model S sedan and Model X SUV was ended to facilitate the manufacturing of Optimus humanoid robots.
The Cybertruck, first announced in 2019, faced significant production delays and failed to meet initial price and range targets. The base price inflated to around $60,000, and top-end range decreased from projections.
Market struggles intensified due to its polarizing design and higher-than-expected cost. In recent years, its visibility also made it a target for protests linked to Elon Musk's political affiliations.
