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Tesla Sales Plunge in Europe, Surge in Norway
2 Jan
Summary
- Tesla's December registrations in France and Sweden dropped by two-thirds.
- Norway saw record Tesla sales, a stark contrast to other European markets.
- Competition and an aging lineup contribute to Tesla's declining European share.
In December, Tesla's new car registrations saw a dramatic two-thirds decrease in both France and Sweden. This downturn is part of a broader trend of slowing sales across Europe since late 2024, attributed to mounting competition and the brand's aging vehicle models. Despite the introduction of more budget-friendly versions of the Model Y and Model 3, the U.S. automaker's market share has continued to erode throughout the region.
France, a key European market, recorded a 66% slump in Tesla registrations last month, totaling 1,942 vehicles. For the entirety of 2025, registrations in France fell by 37%. Sweden witnessed an even steeper decline, with December registrations plummeting 71% to 821 vehicles, resulting in a 70% drop for 2025.
Conversely, Norway emerged as a bright spot, with Tesla registrations jumping 89% in December year-over-year, reaching 5,679 vehicles. This surge propelled Tesla to a market share exceeding 19% in Norway for 2025, setting a new annual sales record in a country where electric vehicles dominate new car sales.
