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Cybertruck Sales Propped Up by Elon Musk's Companies
16 Apr
Summary
- SpaceX bought over 18% of Cybertrucks registered in Q4.
- Internal sales of nearly one in five Cybertrucks revealed.
- Consumer demand faltering two years after Cybertruck launch.
Sales of Tesla's Cybertruck have been significantly supported by Elon Musk's other ventures, an unusual strategy indicating a lack of broad consumer appeal. In the fourth quarter of 2025, SpaceX purchased 1,279 Cybertrucks, representing over 18% of the 7,071 registrations in the US. Musk's other companies, including xAI and Boring Co., acquired an additional 60 vehicles.
This reliance on internal sales means almost one in every five Cybertrucks registered during that period were transferred within Musk's own business empire. These purchases, potentially exceeding $100 million, continued into early 2026. Without these transactions, Cybertruck registrations would have fallen by 51% in Q4 2025, underscoring faltering consumer demand.
