Why is Tesco bringing back its value brand stripes?

Tesco is relaunching its value brand stripes to help customers cope with high inflation and to compete with discounters by offering everyday low prices on essential items.

When were Tesco's value brand stripes first introduced?

Tesco first introduced its blue and white stripe value range in 1993, coinciding with a period of economic difficulty in the UK.

What popular brands will be included in Tesco's revived value range?

Popular branded products such as Weetabix, Fairy Liquid, Nutella, Marmite, and Heinz baked beans are set to be included in Tesco's revived value range.

Home / Business and Economy / Tesco Revives Iconic Stripes Amid Price War

Tesco Revives Iconic Stripes Amid Price War

6 Jan

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Summary

Tesco relaunches its blue and white stripe value range after a decade.
The iconic stripes return to help shoppers battle high inflation.
Brands like Heinz Baked Beans and Fairy Liquid will feature.

Tesco Revives Iconic Stripes Amid Price War

Tesco is reintroducing its well-known blue and white stripe 'value' range, a decision made more than ten years after the original range was phased out. This revival is part of the supermarket's broader strategy to maintain consistently low prices on a wide array of essential household items.

The familiar stripes, first introduced in 1993 and later removed in 2012 due to customer feedback about perceived quality, are now making a comeback. This strategic move aims to offer reassurance to shoppers struggling with ongoing high inflation. The initiative will encompass around 3,000 household staples, including popular branded goods like Weetabix, Nutella, and Heinz Baked Beans.

This relaunch signals Tesco's intensified competition with discounters and other supermarkets. The company is emphasizing its commitment to everyday low prices, complementing existing efforts like its Aldi Price Match on over 650 items and Clubcard prices. The return of the stripes is intended to reinforce Tesco's dedication to providing affordable options for customers week after week.