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Teen Baker Goes Viral, Sells 300 Rolls Daily
7 Nov
Summary
- Niayah Hicks launched Starr Bakery at age 12.
- The business now boasts over 250,000 social media followers.
- She sells over 300 flavored rolls daily at Houston Farmers Market.
Eighteen-year-old Niayah Hicks has transformed her childhood hobby into a thriving business, Starr Bakery. She began baking with family at seven and launched her bakery at age twelve. Now, Starr Bakery boasts over 250,000 social media followers, with viral videos attracting hundreds of customers to its pop-up locations, notably at the Houston Farmers Market.
The business operates from Hicks' home, with a small team including her parents and grandparents contributing to its success. Her father assists with the business's financial aspects, offering guidance on taxes and brand protection. Hicks sells more than 300 flavored rolls daily, with popular choices like the original roll, Biscoff cookie butter roll, and roasted caramel pecan roll.
Having chosen entrepreneurship over college, Hicks has found unexpected success and enjoys inspiring others. She aspires to expand Starr Bakery by selling products in stores and eventually opening her own brick-and-mortar establishment, proving that success in business doesn't require a traditional college path.