Home / Business and Economy / TechnoSport: Tech Meets Textiles for India's Youth
TechnoSport: Tech Meets Textiles for India's Youth
20 Nov
Summary
- TechnoSport blends textile innovation with AI for product design.
- The brand focuses on local needs like climate, comfort, and affordability.
- Industry 4.0 principles drive TechnoSport's efficient, connected manufacturing.
TechnoSport, a Bengaluru-based performance wear brand, is redefining activewear for India's burgeoning young and fitness-conscious population. By merging textile innovation with advanced technology like AI-assisted design and connected manufacturing, the company is creating products tailored to India's specific needs, including climate, comfort, and affordability, distinguishing itself from global brands.
The brand leverages data extensively, combining lab testing with feedback from 7,000 retailers and 25 million garments sold annually. This approach allows for predictive product development, ensuring designs meet consumer demands. TechnoSport's full-stack manufacturing facilities operate on Industry 4.0 principles, utilizing IoT for real-time optimization, waste reduction, and a shorter go-to-market cycle.
TechnoSport's mission extends beyond domestic appeal; it aims to elevate Indian manufacturing on a global scale. By making performance wear accessible and promoting comfort that enhances productivity, the brand contributes to the nation's growth. The Indian sports apparel market is projected to double by 2030, highlighting TechnoSport's strategic position.
