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TCL Takes Majority Control of Sony's Bravia TVs
21 Jan
Summary
- TCL will own 51% of Sony's Bravia TV business.
- The joint venture aims to focus on larger, higher-res smart TVs.
- The deal reflects industry struggles and Sony's shift from electronics.
TCL is set to acquire a majority ownership of Sony's renowned Bravia television line through a new joint venture. Under the agreement, TCL will hold a 51 percent stake, with Sony retaining 49 percent. Binding agreements are anticipated by the end of March, and the venture is expected to officially launch in April 2027, pending regulatory approvals.
This collaboration will operate globally, encompassing all aspects of TV and home audio product lifecycles, from development and manufacturing to sales and customer service. The "Sony Bravia" branding will continue, with a strategic emphasis on larger screens, enhanced resolution, and advanced smart features, leveraging TCL's display technology.
The TV industry faces significant challenges, including diminishing profit margins and intense competition. This joint venture allows Sony to redirect its resources toward its more profitable content and intellectual property divisions, such as anime and film. For TCL, it offers a valuable opportunity to integrate Sony's high-end Bravia brand and technology into its portfolio.
