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GTA Publisher Expands into Mobile Gaming

Summary

  • Take-Two acquired mobile game publisher Social Point for $250 million.
  • Social Point is known for popular mobile titles Dragon City and Monster Legends.
  • The acquisition marks Take-Two's significant expansion into the free-to-play mobile market.
GTA Publisher Expands into Mobile Gaming

Take-Two Interactive, a major player in console and PC gaming, has acquired Barcelona-based mobile game publisher Social Point for $250 million, plus potential earn-outs. This strategic move marks a significant diversification for Take-Two, which has historically focused less on the mobile sector.

Social Point, known for its successful free-to-play mobile titles such as Dragon City and Monster Legends, has achieved over 180 million downloads across platforms. The company has been a notable presence in the European mobile gaming scene, sometimes referred to as the "Zynga of Europe."

The acquisition highlights Take-Two's acknowledgment of the substantial growth and revenue potential within the free-to-play mobile games market. The global market for this sector was estimated at $40 billion in 2016, presenting a clear opportunity for expansion.

This move diversifies Take-Two's business, expands its intellectual property portfolio, and strengthens its position in the fast-growing free-to-play mobile space. Social Point's experienced team and engaging mobile offerings are expected to complement Take-Two's existing operations, with potential for future growth and expansion into new markets like Asia.

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