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Taco Bell adds steak burritos amid outbreak fallout
24 Jul
Summary
- New steak burritos feature marinated steak and a new sauce.
- Foot traffic dropped over 30% due to a cyclosporiasis outbreak.
- Taco Bell voluntarily removed an ingredient from its supply chain.
Taco Bell has launched new menu items, including the Fresca Pepper Jack Steak Burrito and Melty Pepper Jack Steak Burrito. These burritos, priced at $3, contain marinated steak, a new Pepper Jack sauce, and a three-cheese blend. The fast-food chain also reintroduced the Enchirito and added a Chili Cheese Burrito.
These menu additions follow a notable decline in customer visits. Data indicated a drop of more than 30% in foot traffic on July 17 compared to earlier averages. This decrease was linked to the chain's association with an ongoing cyclosporiasis outbreak.
In response, Taco Bell stated it voluntarily removed a product from restaurants and the affected ingredient from its nationwide supply chain. The company emphasized this action was taken out of an abundance of caution and in collaboration with public health officials to ensure guest safety.
