T-Mobile Ditches Starlink Name Amid Carrier JV

T-Mobile has made a significant branding change by removing Starlink from its T-Satellite website, a move that occurred just as the company formally established a joint venture with AT&T and Verizon. This new entity pooling radio spectrum is intended to bolster satellite services for mobile devices.

Despite the rebranding, SpaceX and Starlink are still mentioned on other T-Mobile support and business pages. T-Mobile executives, including CEO Srini Gopalan, have described satellite service as complementary and noted that T-Satellite usage has not met expectations. The joint venture announcement highlighted plans to expand provider options and improve direct-to-device access.

This alliance is viewed as a potential counter to SpaceX's ambitions, aiming to support competitors like AST SpaceMobile and Amazon-Globalstar in filling cellular dead zones. However, existing carrier-satellite agreements will remain in place, allowing T-Mobile to continue its independent connectivity efforts, potentially still involving SpaceX, as their exclusivity period for Starlink Mobile in the US has not yet concluded this year.