Sussanne Khan Dazzles in Lab-Grown Diamond Launch

Creative entrepreneur Sussanne Khan has joined the Board of Ekatra Retail Ventures as its Design Director. This company is a lab-grown designer jewellery venture co-founded by an all-women team. Khan's debut in this sector includes unveiling Ekatra's flagship collection, Shristi Ratna, on Gudi Padwa. This collection features a diamond engineered with 108 facets, symbolizing a cosmic journey and redefining brilliance through advanced geometric design.

The launch by Ekatra Retail Ventures, spearheaded by a strong female vision, marks the beginning of a curated, women-led journey in accessible luxury. Pavitra Gandhi, a co-founder, described Khan's addition as a defining decision, highlighting a mutual dedication to innovation and disruptive experiences in jewellery. Future collections will feature collaborations with celebrities like Jennifer Winget and Pragya Kapoor, each bringing their unique creative interpretations.