Home / Business and Economy / Surfshark Buys Optery: Data Removal Fight Intensifies
Surfshark Buys Optery: Data Removal Fight Intensifies
7 Sep
Summary
- Surfshark acquired US-based data removal firm Optery on Sept. 7, 2026.
- Optery offers specialized scanning and screenshot reporting for data removal.
- This acquisition builds Surfshark's anti-data-broker ecosystem with Incogni and Ironwall.
On September 7, 2026, Surfshark Group announced the acquisition of Optery, a US-based company specializing in data removal. Optery will continue to operate independently, joining Incogni and Ironwall under the Surfshark umbrella. This strategic move diversifies Surfshark's offerings in combating data brokers.
Data brokers aggregate and sell personal information, fueling scams and identity theft. Services like Optery, Incogni, and Ironwall aim to simplify the complex process of removing personal data from these databases.
Optery distinguishes itself with specialized scanning technology and detailed screenshot reports, providing visual evidence of data removal. This approach strengthens Surfshark's portfolio, which now covers consumer, high-risk professional, and evidence-focused US market segments.
While Optery operates independently, Incogni is available through the Surfshark One+ plan, offering automated worldwide data removal for VPN users. Surfshark One+ is priced at $4.49 per month for a 27-month plan, including various privacy tools and a 30-day money-back guarantee.
