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Sun Pharma Scores Big with RCB Cricket Deal
5 Feb
Summary
- Sun Pharma partners with RCB for a three-year IPL deal.
- The company becomes RCB's Principal Sponsor and Health Partner.
- Sun Pharma's logo will be visible on team jerseys and apparel.
Sun Pharmaceutical Industries has entered the world of cricket sponsorship for the first time, forging a three-year partnership with Royal Challengers Bengaluru. This agreement, effective from the IPL T20 season in 2026, positions Sun Pharma as the team's Principal Sponsor and official Health Partner. The collaboration marks a significant expansion of the company's brand presence into India's premier cricket league.
As part of this landmark deal, Sun Pharma's branding will be prominently displayed on the Royal Challengers Bengaluru playing jerseys and training apparel. This strategic move allows the pharmaceutical giant to connect with millions of fans across the nation during the high-energy IPL season. The partnership reflects shared values of passion and innovation between the two organizations.
