StubHub's Ticket Transformation Fuels Profit Surge and Expansion Plans

As of October 2025, StubHub, the leading online ticket resale platform, is poised for significant growth and expansion. According to a recent analysis by Justin Post, a top Wall Street analyst at Bank of America, the company is transitioning from a simple resale site into a more comprehensive ticket and media platform.

One of the key drivers of StubHub's growth is its move into direct ticketing. The company is partnering with teams and venues to issue tickets directly, allowing it to capture value earlier in the sales funnel. Additionally, StubHub is launching a new advertising business, which is expected to generate a meaningful ramp-up in revenue by 2026.

Another major catalyst for the company is the 2026 FIFA World Cup, which is set to take place in the United States. Post anticipates a sharp rise in ticket demand for this global event, which could significantly boost StubHub's entire ecosystem.

As StubHub scales its new initiatives, the analyst expects the company's EBITDA margins to more than quadruple by 2026, potentially reaching as high as 40% in the long term. This margin expansion is expected to come as the company's heavy marketing spend normalizes, allowing for greater operating leverage.

Despite StubHub's dominant position and promising growth prospects, the company's current valuation leaves room for further upside, according to Post. The analyst's $25 price target represents a potential upside of over 30%, as the market may not yet be fully appreciating StubHub's transformation into a more diversified and profitable platform.