What is the status of the partnership between Stephen Curry and Under Armour?

The partnership between Stephen Curry and Under Armour has ended, with the two parties mutually agreeing to separate effective immediately.

What will happen to Curry Brand after the split?

Curry Brand, which produces basketball shoes and apparel, will now operate independently and Curry will be free to find a new retail partner.

Home / Business and Economy / Curry Brand Severs Ties with Under Armour in Surprise Split

Curry Brand Severs Ties with Under Armour in Surprise Split

Q: How will the split impact Under Armour's business?

The departure of one of Under Armour's most successful and recognizable athletes comes at a challenging time for the brand, which has seen declining sales for eight consecutive quarters. The split is part of Under Armour's efforts to "focus on the core UA brand during a critical stage of our turnaround."

14 Nov

•

Summary

Under Armour and Stephen Curry end 13-year partnership
Curry Brand to operate independently, seek new retail partner
Under Armour CEO cites "discipline and focus on the core UA brand"

On November 10th, 2022, Under Armour and NBA superstar Stephen Curry announced they have mutually agreed to end their 13-year partnership, effective immediately. The sudden split separates Curry Brand, the basketball-focused line of shoes and apparel, from Under Armour.

Curry will now maintain sole ownership of Curry Brand and is free to find another retail partner. Under Armour will release the final Curry Brand shoe, the Curry 13, in February 2023.

Under Armour CEO Kevin Plank stated that this moment is "about discipline and focus on the core UA brand during a critical stage of our turnaround." For Curry, it's "the right moment to let what we created evolve on his terms." The basketball icon expressed excitement for the future, saying his "commitment to that mission will never change, it's only growing stronger."

The breakup comes at a challenging time for Under Armour, which has seen declining sales for eight consecutive quarters. Plank is working to redefine the brand and regain its footing in the highly competitive sportswear market. The departure of one of the company's most successful and recognizable athletes is a significant development.

Disclaimer: This story has been auto-aggregated and auto-summarised by a computer program. This story has not been edited or created by the Feedzop team.

Curry Brand Severs Ties with Under Armour in Surprise Split

14 Nov

•

Summary

Under Armour and Stephen Curry end 13-year partnership
Curry Brand to operate independently, seek new retail partner
Under Armour CEO cites "discipline and focus on the core UA brand"

Curry will now maintain sole ownership of Curry Brand and is free to find another retail partner. Under Armour will release the final Curry Brand shoe, the Curry 13, in February 2023.

Disclaimer: This story has been auto-aggregated and auto-summarised by a computer program. This story has not been edited or created by the Feedzop team.