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Stellantis Dealers Face New Minimum Price Rule
21 Sep
Summary
- Stellantis implements minimum advertised pricing next month.
- Dealers will have a set floor for vehicle advertisement prices.
- More automakers are limiting public price competition for consumers.
Stellantis is set to implement a minimum advertised pricing (MAP) policy starting next month. This new rule will establish a baseline for the lowest price at which its dealerships can publicly advertise vehicles.
This initiative reflects a growing trend among automotive manufacturers. These companies are increasingly directing their dealers to avoid openly competing on price in their advertisements. The stated goal behind this strategy is to enhance consumer transparency.
The adoption of a MAP policy by Stellantis signifies a deliberate move to control advertised pricing. This approach aims to create a more uniform market presence and potentially reduce price wars among dealerships.
