Why did Starz implement layoffs?

Starz implemented layoffs as part of a strategic shift to become a pure-play streaming brand and navigate the decline of linear TV viewership.

What is Starz's subscriber count?

Starz ended 2025 with 12.7 million OTT subscribers, showing a 7.6 percent growth year-over-year.

What kind of content does Starz offer?

Starz delivers edgy, premium content targeted at women and underrepresented audiences, which broad-based streamers may not address.

Home / Business and Economy / Starz Cuts Staff: Streaming Pivot Underway

Starz Cuts Staff: Streaming Pivot Underway

21 Mar

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Summary

Starz laid off less than 40 employees, about 7 percent of its workforce.
The company is repositioning as a pure-play streaming brand.
Starz ended 2025 with 12.7 million OTT subscribers, showing growth.

Starz Cuts Staff: Streaming Pivot Underway

Starz has recently undertaken a significant restructuring, cutting approximately 7 percent of its workforce, which amounts to less than 40 employees. This decision aligns with the company's strategic pivot towards establishing itself as a dedicated streaming service, a move designed to counter the challenges posed by cord-cutting and declining linear TV viewership.

Previously part of Lionsgate, Starz formally separated from the studio last year. The company, which maintains offices in Santa Monica and Englewood, Colorado, is known for popular franchises such as 'Outlander' and 'Power'. As of the end of 2025, Starz reported 12.7 million OTT subscribers, reflecting a 7.6 percent year-over-year increase, underscoring its growth in the digital space.

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