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Starbucks Unveils Protein-Infused Coffee Drinks for Fitness-Focused Customers
29 Sep, 2025
Summary
- Starbucks launches Protein Lattes and Protein Cold Foam drinks
- Customers can customize beverages with protein-boosted milk or flavored protein foam
- New menu part of Starbucks' strategy to modernize offerings and meet demand for protein-based drinks
On September 29, 2025, Starbucks launched a new line of protein-infused coffee drinks as part of the company's ongoing efforts to modernize its menu and cater to health-conscious customers. The new offerings include Protein Lattes and Protein Cold Foam beverages, which can be customized with a variety of protein-boosted milk and flavored protein-rich cold foam options.
The introduction of these protein-packed drinks is a strategic move by Starbucks to meet the growing demand for nutritious, protein-based beverages. Tressie Lieberman, the company's global chief brand officer, explained that the new menu items are designed to appeal to customers seeking more protein in their diets.
The protein coffee range is part of Starbucks' wider business modernization plan, which was introduced by CEO Brian Niccol shortly after he took over the company in September 2024. As part of this initiative, Starbucks also announced plans to close over 400 underperforming stores and cut approximately 900 jobs.
Customers can now add protein-boosted milk or flavored protein cold foam to any hot or iced milk-based beverage for an additional charge. The protein-infused drinks offer between 19 and 36 grams of protein per grande size, providing a nutritious and energizing option for health-conscious coffee lovers.
