Starbucks and Target Unveil Exclusive Holiday Drink to Lure Shoppers

As the 2025 holiday shopping season approaches, two of America's most embattled retail chains, Starbucks and Target, have joined forces to offer an exclusive new drink in an effort to drum up excitement and attract customers.

Beginning on November 14th, 2025, a Frozen Peppermint Hot Chocolate beverage will be available exclusively at Starbucks cafés located inside Target stores. This marks the first-ever drink collaboration between the two companies, who are hoping to leverage the popularity of Starbucks' specialty drinks to lure shoppers into Target locations during the crucial November-December period.

Both retailers have faced significant challenges in 2025, with Target contending with slumping foot traffic and backlash over its diversity programs, while Starbucks' new CEO works to execute a turnaround plan that has included store closures and layoffs. The companies see the exclusive holiday drink as a way to "inject a bit more novelty back into the store experience" and capitalize on consumers' love for limited-time offerings, according to retail analyst Neil Saunders.

The Frappuccino-based Frozen Peppermint Hot Chocolate will be priced starting at $5.95 for a grande size, and Target's paid loyalty program members will have early access to purchase it starting on November 14th, before it becomes available to the general public on November 15th. The beverage is just one of several in-store experiences and demonstrations that Target is rolling out in an effort to attract holiday shoppers and make its stores feel more welcoming.