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Starbucks, ChatGPT Brew Up Coffee Orders
15 Apr
Summary
- New Starbucks app within ChatGPT suggests drinks based on prompts.
- Users can describe their mood or outfit for personalized coffee recommendations.
- This initiative signals a move towards AI-assisted consumer commerce.
Starbucks is leveraging artificial intelligence with a new app integrated into ChatGPT's ecosystem. This innovative feature allows users to generate personalized coffee orders by providing prompts that describe their desired "vibe," mood, or even an outfit. For instance, a user might describe the essence of a sunset or a need to alter their workday mood to receive a tailored drink recommendation.
The beta app enables users to specify customizations like cold foam or sugar-free options. After receiving a recommendation, customers can proceed to order their custom beverage through the Starbucks app or website by selecting a location via ChatGPT. This move aligns with a broader trend of "agentic commerce," where AI actively assists in product discovery and purchasing.
This AI initiative is not Starbucks' first engagement with the technology. In June 2025, the company announced Green Dot Assist, an AI virtual assistant for baristas powered by Microsoft Azure's OpenAI platform, which is currently rolling out more widely after a pilot program. These developments highlight the increasing integration of AI into everyday consumer decisions, including routine tasks like ordering coffee.
