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Forget US Tech: Korea's Market Ignites
11 Feb
Summary
- South Korea sees record retail investor activity.
- Blue-chip tech stocks like Samsung and Hynix are undervalued.
- Government offers tax breaks to encourage domestic investment.

South Korea's stock market is experiencing a surge in retail investor interest, contrasting with recent fatigue in US-based AI companies. This "squid game stock market," characterized by high retail participation and easing financial conditions, presents a diversification opportunity for global investors. Despite a historical "conglomerate discount" on the Kospi index, leading firms like Samsung Electronics and SK Hynix are showing promise, with supply constraints in memory chips expected to persist until 2027 due to AI demand.
Korean households possess significant financial reserves, including approximately $75 billion in local brokerage accounts and $170 billion in US equities. While these blue-chip tech stocks appear cheap internationally—Samsung and Hynix ranking high by operating profit but lower by market cap—a shift in investor sentiment is crucial. The government is introducing a program to exempt capital gains tax for retail investors who sell overseas holdings and reinvest domestically for over a year, aiming to spur repatriation.
Despite a strong Kospi run, Korean households continued buying US equities in early 2026, with mixed results for their favored leveraged ETFs. The article suggests that a decade-long market stagnation may require a sustained Kospi rally to convince Korean retail investors to fully commit to domestic tech firms, highlighting that investment decisions often hinge on more than just valuation.
Key predictions include a continued memory chip supercycle driven by AI demand, potentially lasting until 2027, and a government initiative to encourage domestic investment through tax incentives.




