Who now owns the majority of the Peanuts franchise?

Sony now owns 80% of the Peanuts franchise, significantly increasing its stake.

What is the value of the deal for Sony's increased stake in Peanuts?

The deal that raised Sony's stake to 80% is worth C$630 million.

How long has Sony been building its stake in Peanuts?

Sony began building its stake in the Peanuts franchise in 2018.

Home / Business and Economy / Sony Seizes Snoopy: Peanuts Franchise Now 80% Sony-Owned

Sony Seizes Snoopy: Peanuts Franchise Now 80% Sony-Owned

19 Dec, 2025

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Summary

Sony now holds an 80% stake in the iconic Peanuts franchise.
The deal, valued at C$630m, significantly increases Sony's control.
Peanuts continues to be a global phenomenon across media platforms.

Sony Seizes Snoopy: Peanuts Franchise Now 80% Sony-Owned

Sony has significantly expanded its ownership of the Peanuts franchise, now holding an 80% stake. The Japanese conglomerate acquired an additional 41% of Peanuts Holdings from WildBrain for C$630 million, solidifying its dominant position.

The intellectual property, created by Charles Schulz, first debuted as a comic strip in 1950 and has since evolved into a vast global enterprise. Peanuts spans various media, including television series, films, toys, and theme park attractions, maintaining its cultural relevance.

This acquisition aligns with Sony's broader strategy to bolster its entertainment and content offerings. The company continues to invest in and leverage its extensive global network and expertise to further elevate brands like Peanuts, ensuring the enduring legacy of Charles Schulz's creations.