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Sony & Honda Scrap Afeela EV Plans

Summary

  • Sony and Honda jointly canceled their Afeela electric vehicle development.
  • The venture's roughly 400 employees face uncertainty regarding future roles.
  • Parent firms explore non-EV products and alternative uses for Afeela tech.
Sony & Honda Scrap Afeela EV Plans

Sony Honda Mobility, the joint venture between Sony and Honda, has ceased development of its Afeela electric vehicle as of March. This decision was prompted by Honda's strategic reassessment of its electric vehicle plans. The venture, established as a 50-50 partnership, is now navigating its future direction.

Approximately 400 employees of the joint venture are awaiting decisions on their roles, with Sony and Honda considering absorbing some of them. The companies are actively exploring alternative opportunities beyond electric vehicles. They aim to repurpose Afeela's innovative technologies, including its AI assistant and audio system, for new applications.

Disclaimer: This story has been auto-aggregated and auto-summarised by a computer program. This story has not been edited or created by the Feedzop team.

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