What is Sonova's revenue forecast for the full year?

Sonova's full-year revenue is expected to be at the lower end of its previously forecasted growth range of 5% to 9%.

When will the hearing aid market growth rates normalize?

The hearing aid market growth rates are predicted to normalize towards the end of 2027 after a period of sluggish sales.

What product areas will Sonova focus on?

Sonova plans to concentrate on premium headphones and soundbars through its consumer brand, Sennheiser.

Home / Business and Economy / Sonova CEO: Growth to hit lower end of forecast

Sonova CEO: Growth to hit lower end of forecast

20 Feb

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Summary

Full year revenue expected at lower end of 5%-9% growth forecast.
Hearing aid market growth rates may normalize by early 2027.
Company plans to focus on premium headphones and soundbars.

Sonova CEO: Growth to hit lower end of forecast

Sonova anticipates its full-year revenue will align with the lower end of its projected growth range of 5% to 9%. This outlook comes from CEO Eric Bernard, who also indicated that the hearing aid market may experience a normalization of growth rates by early 2027, following a recent period of slower sales.

Bernard, who assumed the CEO position in September, is leading a comprehensive review of the company's midterm objectives. This strategic assessment includes a detailed examination of all business segments. A key focus area identified is the premium headphone and soundbar market, which Sonova plans to develop further through its consumer brand, Sennheiser.

The company is also undergoing leadership changes, with a new chairman of the board and chief financial officer recently appointed. Sonova is set to provide a strategic update to stakeholders on March 23. This follows a year where competitor Demant sold its hearing implants business.

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