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Snap Stock Soars on Activist Investor's Bold Plan
31 Mar
Summary
- Activist investor suggests Snap stock could jump nearly 600%.
- Recommendations include shutting down AR glasses unit.
- Investor proposes using AI to cut 21% of Snap's workforce.

Shares of Snap Inc. experienced a significant boost, climbing 13% following a letter from shareholder Irenic Capital Management. The investor, which manages approximately $2.5 billion in assets and holds about 2.5% of Snap's Class A shares, outlined a series of recommendations for CEO Evan Spiegel.
These recommendations, presented under the title "6 Steps to 7X," aim to fundamentally alter Snap's trajectory and potentially increase its stock price from its current $3.93 to over $26 per share. The proposals suggest drastic measures such as shutting down or spinning off the company's augmented reality glasses unit, Specs.
Furthermore, drawing parallels to recent layoffs at other major tech companies, Irenic advocates for a substantial workforce reduction. The investor suggests leveraging artificial intelligence to eliminate approximately 1,000 positions, which represents about 21% of Snap's current employees, arguing that AI can effectively replace many existing roles.