What is SML experiencing under Mahindra ownership?

SML is showing early signs of growth following its acquisition by Mahindra.

When was Swaraj Vehicles Limited (SML) founded and what was its original focus?

SML was founded in 1983, initially focusing on light trucks for last-mile transportation.

Who are SML's main competitors in the market?

SML aims to compete with major industry players such as Tata Motors and Ashok Leyland.

Home / Business and Economy / SML's New Dawn: Can Mahindra Resurrect a Niche Bus Maker?

SML's New Dawn: Can Mahindra Resurrect a Niche Bus Maker?

12 Feb

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Summary

SML shows early growth signs under Mahindra's recent ownership.
The company began in 1983, focusing on light trucks for last-mile transport.
SML aims to compete with major players like Tata Motors and Ashok Leyland.

SML's New Dawn: Can Mahindra Resurrect a Niche Bus Maker?

Swaraj Vehicles Limited (SML), established in 1983, is showing promising early growth under its new ownership by Mahindra. The company's inception was driven by a need for fuel-efficient commercial transport during India's economic challenges in the 1980s, with an initial focus on light trucks for last-mile delivery.

Years of stagnation preceded Mahindra's acquisition. Now, the challenge for SML is to leverage this new backing to compete effectively against established market leaders like Tata Motors and Ashok Leyland, particularly in the school bus segment.

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