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SML's New Dawn: Can Mahindra Resurrect a Niche Bus Maker?
12 Feb
Summary
- SML shows early growth signs under Mahindra's recent ownership.
- The company began in 1983, focusing on light trucks for last-mile transport.
- SML aims to compete with major players like Tata Motors and Ashok Leyland.
Swaraj Vehicles Limited (SML), established in 1983, is showing promising early growth under its new ownership by Mahindra. The company's inception was driven by a need for fuel-efficient commercial transport during India's economic challenges in the 1980s, with an initial focus on light trucks for last-mile delivery.
Years of stagnation preceded Mahindra's acquisition. Now, the challenge for SML is to leverage this new backing to compete effectively against established market leaders like Tata Motors and Ashok Leyland, particularly in the school bus segment.
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