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Smartphone Market Plummets Amidst Rising Memory Costs
15 Oct
Summary
- Smartphone shipments declined by 22% in the September quarter.
- Rising memory costs, driven by AI industry demand, impacted sales.
- The market researcher predicts further declines in the upcoming period.
The global smartphone market has registered its worst decline on record during the September quarter. Market researcher IDC reported a substantial 22% drop in shipments, a figure unprecedented in the industry's history.
This significant downturn is primarily linked to escalating memory costs over the past year. The high demand for memory components from the burgeoning AI industry has directly impacted the production and affordability of smartphones.
Industry analysts predict that the negative trend is likely to persist. IDC anticipates that the market will face continued challenges, suggesting that the current decline in shipments is not a short-term anomaly but part of a larger market shift.