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Smartphone Sales Plummet 20% Amid Supply Squeeze
12 Oct
Summary
- Global smartphone shipments dropped 20% year-over-year in Q3 2026.
- This marks the lowest point in global sales in 14 years.
- Samsung led the market, followed closely by Apple.
Global smartphone shipments have hit a new low, with a 20 percent year-over-year decline reported for Q3 2026. This downturn represents the lowest sales volume in 14 years.
The contraction in the market is driven by a combination of shrinking supply chains and increasing prices for devices. These constraints are impacting manufacturers significantly.
Despite the overall market decline, Samsung secured the top spot in shipments. Their performance was notably boosted by sales of the Galaxy Z Fold 8. Apple remained a close competitor, holding the second-largest market share.