What is the partnership between Slush Management and companyX?

Slush Management, a boutique artist management firm, has entered a strategic partnership with companyX, a brand-partnerships and strategy agency, to expand brand opportunities for Slush's roster of artists.

Who is Mara Frankel and what is her role in the partnership?

Mara Frankel is the founder of companyX, a New York- and London-based agency she created in 2022 to bridge the gap between brands and artists. As part of the partnership, Frankel and her team will be embedded into Slush Management's operations.

How will the Slush Management-companyX partnership benefit artists?

The partnership aims to give Slush's artists, including Porter Robinson and Jai Wolf, access to more brand partnership opportunities that align with their artistic vision. companyX's expertise in brand strategy will allow Slush to scale these opportunities and find new ones they couldn't pursue on their own.

Home / Business and Economy / Boutique Firm Slush Management Inks Brand Deal with companyX

Boutique Firm Slush Management Inks Brand Deal with companyX

8 Oct

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Summary

Slush Management partners with companyX to expand brand opportunities for artists
companyX founded by Mara Frankel to connect brands with emerging artists
Slush clients have attracted interest from gaming, tech, and fashion brands

In October 2025, Slush Management, the boutique artist-management firm behind acts like Porter Robinson, Jai Wolf, and EDEN, has announced a strategic partnership with companyX, a New York- and London-based brand-partnerships and strategy agency.

The partnership is designed to expand brand opportunities for Slush's roster of artists. companyX was founded in 2022 by Mara Frankel, who previously led brand partnerships at Atlantic Records. The agency aims to bridge the gap between brands seeking authentic voices and artists ready to build meaningful campaigns beyond one-off sponsorships.

Slush's co-founder Aaron Greene explains that the firm has long attracted interest from forward-thinking brands, but managing those relationships internally has been a challenge. With companyX's expertise, Slush can now scale these opportunities and find new ones they wouldn't have the bandwidth to pursue on their own.

For Slush's other co-founder, Neal O'Connor, the partnership is about deepening the artist-fan connection. "These partnerships aren't just transactions -- they're opportunities to meet fans in other parts of their lives," he says. The deal makes companyX's services available to all Slush clients, with Frankel and her team embedded into the management operation.

As Slush and companyX formalize their collaboration, both sides see it as a model for how boutique management firms can evolve without losing their creative core. "Not a lot of independent management companies offer this kind of service," O'Connor notes. "We're excited to give our artists -- and future clients -- access to more opportunities while keeping the focus on artistry and authenticity."

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