Skydance Builds Sports Team with Warner Vet

Skydance's global sports group is expanding its executive team with the integration of Warner's sports properties. Craig Barry, a key senior sports executive from Warner's TNT Sports, has been appointed chief content officer. Barry is recognized for his creative approach to sports content, including initiatives like 'The Match' golf contest and the 'Dunkman' basketball event, as well as the three-on-three women's basketball league 'Unrivaled'.

Barry will report to David Berson, chairman of Skydance's sports operations. This strategic integration follows Warner and Paramount's shared rights to the NCAA March Madness men's basketball tournament, which will be consolidated under a single company's umbrella starting in early 2007. Jeff Gerttula has also been appointed to a key role as executive vice president and managing director, overseeing digital, international, strategy, and business development for the sports unit.