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Reliance Partners with SKIMS for India Launch
5 Aug
Summary
- Reliance Brands partners with Kim Kardashian's SKIMS for India.
- SKIMS will be available in physical and digital stores.
- This marks a significant expansion for SKIMS globally.
Reliance Brands, a key player in India's luxury retail sector, has announced a significant partnership with Kim Kardashian's shapewear brand, SKIMS. This collaboration marks the official entry of SKIMS into the Indian market.
The agreement will see Reliance Brands managing the SKIMS brand across both its physical retail locations and digital platforms. Initial operations are slated to begin in major Indian cities, specifically Delhi and Mumbai.
This expansion into India aligns with SKIMS' global strategy, following recent store openings in London and Dubai. The shapewear market in India is experiencing notable growth, with both domestic and international brands competing for consumer attention.
