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Six Flags Parks Face Major Name & Ownership Changes
10 Jan
Summary
- New trademark filings suggest potential name changes or sales of Six Flags parks.
- Six Flags CFO confirmed prioritizing selling parks with lower growth potential.
- The company aims to monetize parks to reduce debt and increase agility.
Six Flags is signaling major shifts with recent trademark applications for "Enchanted Parks," suggesting potential name changes or even the sale of several of its amusement park properties. These filings, observed between January 8 and January 9, 2026, cover locations such as Six Flags St. Louis, Michigan's Adventure, and others across the United States, hinting at a broad strategic review. The company has not yet commented on these specific applications.
This potential restructuring aligns with statements made by Brian Witherow, Executive VP and CFO, during a November business call. He emphasized a priority to "sell off and monetize parks" that do not contribute significantly to growth. The goal is to create a more agile and focused portfolio by concentrating on high-return, high-growth locations and using proceeds from sales to reduce corporate debt.
These potential changes come after the merger with Cedar Fair and the closure of Six Flags America in late 2025. The company's strategy prioritizes maximizing returns and growth opportunities, with plans to divest underperforming assets. This move is intended to make the combined entity more nimble and financially robust, focusing resources on its most promising destinations.
