Canal+ Pulls Plug on Showmax After Unsustainable Losses

Showmax, a streaming service that launched in South Africa and expanded to 44 Sub-Saharan African countries, will be discontinued. The decision follows a comprehensive review of MultiChoice's streaming activities, citing significant annual losses as unsustainable in the competitive global streaming landscape. Showmax's ambition was to "change the game for streaming in Africa" and become the continent's leading platform.

MultiChoice, now a Canal+ company, stated that the closure reflects a focus on financial discipline and investment optimization. Canal+ has affirmed its commitment to investing in premium content, technological innovation, and strategic partnerships to maintain its leadership in the African entertainment market. The company will support affected employees through transition options and plans to leverage its in-house streaming platform for future offerings.