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Shortcut Shobiz India: French Flair Meets Indian Craft
9 Sep
Summary
- New agency combines French creative talent with Indian production skills.
- Targets India's rapidly growing luxury and lifestyle market.
- Farah Lauren Khan leads the Mumbai-based experiential agency.
Havas India has introduced Shortcut Shobiz India, a new experiential agency dedicated to the luxury and lifestyle sectors. This strategic venture partners Paris-headquartered Shortcut with Havas India's experiential arm, Shobiz. The agency combines Shortcut's renowned French creative talent with Shobiz's deep Indian production skills and market insights.
Farah Lauren Khan has been appointed Vice President, leading the agency from Mumbai. With over 15 years of experience in experiential marketing, she has a notable track record with major luxury and lifestyle brands. Her leadership is expected to drive the agency's vision of "Experiences Designed with Artistic Intelligence."
The launch signifies Shortcut's expansion into the Indian market, aiming to capitalize on the country's robust luxury sector, projected to be worth between $10 billion and $12.1 billion. Shortcut Shobiz India will offer a full suite of services, including brand experiences, product launches, and strategic content production across Mumbai, Delhi, Bengaluru, and Chennai.
