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Close Ad Data Gap: Shirofune Automates Optimization with Triple Whale
18 Jun
Summary
- Integration merges attribution insights with automated campaign adjustments.
- Shirofune uses Triple Whale data for real-time budget and bid optimizations.
- Combined platforms offer a unified source of truth for ecommerce ad performance.
Shirofune, an automated digital advertising management platform, announced its integration with Triple Whale, an ecommerce attribution and analytics platform. This collaboration enables Shirofune to process Triple Whale's attribution insights in real-time.
These insights, including ROAS and CPA, are fed into Shirofune's AI engine. The engine then automatically reallocates budgets, adjusts bids at the keyword and ad set level, and paces spend intelligently against targets. Segmentation by customer value, such as new versus returning customers, is also incorporated.
This integration addresses challenges faced by ecommerce marketers in unifying cross-channel advertising metrics. By combining Shirofune's optimization capabilities with Triple Whale's independent data, brands gain a single, clearer view of revenue drivers across platforms like Meta, Google, and TikTok. The goal is to ensure advertising optimization is driven by actual business outcomes.
