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Shein Fined Over $25M in France for Hidden Microplastics
3 Jun
Summary
- France imposed fines exceeding 22 million euros on Shein.
- Penalties cited issues with product traceability and environmental labeling.
- Shein is contesting the 'disproportionate' fines, citing no consumer harm.

French authorities have imposed two significant fines on Shein, amounting to more than 22 million euros ($25.5 million). These penalties are a result of investigations into the company's practices concerning product traceability, environmental labeling, and adherence to delivery timelines. The fines bring the total penalties against the fashion retailer in France to over 210 million euros.
Shein has stated its intention to contest these penalties, deeming them 'disproportionate' and arguing that no consumer harm has been established. The company has faced scrutiny since its market entry in France, particularly after the discovery of controversial items on its platform, which prompted increased regulatory attention.
The French consumer protection agency, DGCCRF, issued the fines after an investigation into several non-European e-commerce platforms. One fine of 5.77 million euros targets Shein's sales handling for failing to comply with consumer rights regarding returns and for omitting details on manufacturing locations and the presence of microplastics in its clothing.
A further penalty of 16.73 million euros was levied on Shein's subsidiary for violations of consumer law. This action is part of a broader effort by French officials to ensure e-commerce platforms adhere to local regulations and fair competition standards.