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Shay Mitchell's BÉIS Acquired for $210M
14 Aug
Summary
- Samsonite acquired Shay Mitchell's travel brand BÉIS.
- The deal values BÉIS at a substantial $210 million.
- Mitchell will remain as Founder and Head of Creative.
Samsonite has officially acquired BÉIS, the lifestyle travel bag brand founded by Shay Mitchell, in a deal valued at $210 million. The announcement was made on August 13th.
Mitchell, who is also known for her role in 'Pretty Little Liars', shared her excitement about this milestone, stating it's a "dream come true" and expressing pride in her team's achievements over the past eight years. The acquisition sees Samsonite purchasing a majority stake, with Mitchell retaining a significant ownership portion.
Following the transaction, BÉIS will continue to operate as an independent brand within Samsonite's portfolio. Mitchell is set to maintain her role as Founder and Head of Creative and Design, ensuring her continued involvement in the brand's vision and development.
