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Serbian Content Hub Eyes Regional Dominance
10 Sep
Summary
- Company aims to lead production in Serbia and the Balkans.
- Focus shifts to fewer, globally appealing productions.
- Acquisition of Firefly Studios bolsters regional ambitions.
Telekom Srbija is aggressively expanding its role in the media landscape, aspiring to become the premier production hub not only within Serbia but across the former Yugoslavia. The company's strategy involves exporting local content while simultaneously attracting international productions to Serbia.
Under new leadership, the company has produced over 300 titles in the past decade, including more than 180 seasons of scripted drama. Recent years have seen a strategic pivot towards fewer, more globally oriented productions, exemplified by co-productions like the Spanish crime drama "Scar" and the forthcoming romantic dramedy "Crosscurrents."
Further solidifying its ambitions, Telekom Srbija has acquired Firefly Studios, a Belgrade-based company. This move positions Telekom Srbija as a "one-stop shop" for media production in the region, leveraging Serbia's 25% cash rebate and skilled workforce.
Despite social and political turbulence in Serbia, the company maintains its focus on elevating the entire creative industry. By fostering international partnerships and attracting global players, Telekom Srbija aims to showcase Serbian talent on the world stage.
