Secretlab: From Singapore Start-up to Global Gaming Chair King

Secretlab, founded in 2014 by competitive gamers Ian Ang and Alaric Choo, has ascended from a Singaporean start-up to a world-renowned gaming chair manufacturer. Its flagship product, the Titan Evo 2022, has garnered significant acclaim.

The company's strategic use of special edition gear, featuring collaborations with major games like Overwatch and franchises such as Pokémon, has been pivotal. Their approach involves deep research into the lore of each intellectual property they partner with, ensuring authentic and detailed product designs.

Their initial foray into licensed products was the Batman chair, developed over a year to capture the essence of the character. This design, lauded for its understated elegance, won 'Best Licensed Product' at the 2021 Licensing International Excellence Awards.

Secretlab's collaborations extend to luxury brands like Lamborghini, utilizing high-end materials such as Dinamica microsuede and carbon fiber. This commitment to quality and innovation, even when involving complex manufacturing processes, underscores their long-term business philosophy.

The brand's privately held status allows for sustained investment in consumer relationships and product development, contributing to its valuation nearing the billion-dollar mark by 2021.