How much did paid streaming accounts grow in Southeast Asia in 2025?

Paid streaming accounts across Southeast Asia grew by 19% in 2025, exceeding 61 million.

What content matched Korean dramas in viewership share in Indonesia?

Indonesian productions achieved an equal viewership share of 30% with Korean programming in Indonesia during the fourth quarter of 2025.

What viewing platform saw increased adoption in Southeast Asia?

Connected TV usage increased substantially, becoming a more significant platform for streaming content consumption across the region.

Home / Business and Economy / SEA Streaming Surges: Local Shows Steal Spotlight

SEA Streaming Surges: Local Shows Steal Spotlight

11 Feb

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Summary

Southeast Asian paid streaming accounts grew 19% in 2025.
Indonesian productions matched Korean content in viewership.
Connected TV viewing hours increased significantly across the region.

SEA Streaming Surges: Local Shows Steal Spotlight

The Southeast Asian premium streaming market experienced significant growth in 2025, driven by a 19% increase in paid accounts, reaching over 61 million across key markets. Indonesia was a primary driver of this expansion, while Malaysia and Singapore focused on user engagement over new subscribers.

In the final quarter of 2025, Southeast Asian viewers consumed 4.2 billion hours of premium content. Notably, Indonesian productions achieved a 30% viewership share, equaling that of Korean programming, a substantial rise indicating the growing commercial viability of local content.

Connected TV adoption has accelerated, becoming a more significant platform for longer viewing sessions and diverse content consumption, particularly in Indonesia and the Philippines. This evolution in viewing habits contributes to the market consolidation, with a few dominant platforms capturing the majority of subscriptions and activity.