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Last Call for Schlitz: Tavern Pours Final Keg
6 Jun
Summary
- Wolski's Tavern is serving the last Schlitz keg on June 6.
- Schlitz production ended after over 175 years.
- Pabst Brewing Company discontinued the iconic beer brand.
Wolski's Tavern will pour its final keg of Schlitz beer on Saturday, June 6, at 4 p.m. This event comes as the parent company, Pabst Brewing, has discontinued the production of Schlitz after more than 175 years. The Milwaukee bar owner hopes to gather long-time fans of the brand for a farewell.
Originally a Milwaukee tavern brewery established in 1849, Schlitz grew to become America's largest brewer by the end of Prohibition. It once operated a vast brewery in Milwaukee and supported local festivals throughout the 1970s.
However, the company faced decline after changing its formula in the 1970s, alienating customers. The Milwaukee brewery closed in 1981, and the brand was later sold and relaunched, though its presence diminished.
News of the production halt in May led to widespread support, with remaining stock quickly selling out in liquor stores and pre-orders for a specialty batch selling out rapidly, highlighting the beer's enduring popularity.
