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US Distiller Sazerac Acquires UK's Au Vodka
14 Sep
Summary
- Sazerac Co. has acquired the UK-based spirits maker Au Vodka.
- This acquisition expands the overseas portfolio of Sazerac.
- Sazerac is the US distiller known for its Buzzballz brand.
Sazerac Co., the American spirits company behind the popular Buzzballz brand, has officially acquired Au Vodka, a prominent UK-based spirits maker. This significant transaction marks a strategic expansion of Sazerac's international footprint.
The private company, also known for producing Southern Comfort whiskey, confirmed the completion of the acquisition. This move is poised to enhance Sazerac's diverse and growing global spirits portfolio, integrating Au Vodka's distinct offerings into its established operations.
This acquisition signifies Sazerac's ambition to strengthen its position in the global market. By incorporating Au Vodka, Sazerac aims to leverage new distribution channels and cater to a broader consumer base across different regions.
