Samsung & Barclays Launch Galaxy Card

Samsung Electronics has launched its first U.S. co-branded credit card in partnership with Barclays, marking an expansion into the nation's financial services sector. The Samsung Galaxy Card, issued by Barclays and powered by Visa, will be fully managed through Samsung Wallet.

Users can apply for the card, oversee their accounts, monitor spending, and redeem rewards within the Samsung Wallet application. The card offers a 5% cash back reward on Samsung product purchases, along with additional benefits on Samsung Pay transactions and other spending categories.

This new offering intensifies Samsung's rivalry with Apple Pay in the U.S. payment services market. The launch aligns with a broader trend where technology firms and financial institutions are strengthening the connection between digital wallets and financial tools, envisioning smartphones as central to payment and money management.

Samsung noted that a significant portion of U.S. households own its devices, with nearly 30% owning three or more products. The company views its relationship with Barclays as a long-term, strategic collaboration, open to exploring diverse financial products and capabilities for its customers.

Barclays also sees potential for expanded cooperation, aiming to grow its U.S. consumer business. This move follows Barclays' acquisition of the General Motors credit card business in 2024, which helped bolster its card portfolio in the United States.