Is Salesforce changing its name to Agentforce?

Salesforce CEO Marc Benioff reportedly considered renaming the company 'Agentforce' to emphasize its AI focus, though it's unclear if a change will occur.

Why might Salesforce rename itself Agentforce?

The proposed name 'Agentforce' aims to align the company's identity more closely with its AI products and services, such as Agentforce Sales and Service.

What are examples of tech companies rebranding?

Notable tech rebrands include Google becoming Alphabet, Facebook becoming Meta, and Twitter becoming X, often signifying strategic shifts.

Home / Business and Economy / Salesforce Eyes Name Change to 'Agentforce' for AI Focus

Salesforce Eyes Name Change to 'Agentforce' for AI Focus

6 Dec, 2025

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Summary

Salesforce CEO considered renaming the company 'Agentforce' for AI.
The name change idea was reportedly raised in jest but taken seriously.
Similar rebrands include Google to Alphabet and Facebook to Meta.

Salesforce Eyes Name Change to 'Agentforce' for AI Focus

Salesforce CEO Marc Benioff has reportedly explored the idea of renaming the company to 'Agentforce' to highlight its strong focus on artificial intelligence. This suggestion, initially made in jest, was apparently considered seriously by Benioff, who sees 'Agentforce' as a way to align the corporate identity with the company's AI-driven services.

The potential rebranding echoes a trend seen in the tech industry, where companies like Google transformed into Alphabet and Facebook rebranded as Meta to signify a strategic pivot. This move suggests a deep commitment to AI, aiming to make it the central identity of the organization.

However, the article cautions that such drastic name changes, while aiming for a forward-looking image, can also serve as a lasting reminder if the core bet, like Meta's metaverse ambition, doesn't fully materialize as initially envisioned.