Home / Business and Economy / Salesforce Buys Braze in $5.66B Deal
Salesforce Buys Braze in $5.66B Deal
20 Oct
Summary
- Salesforce is acquiring Braze for $5.66 billion in cash.
- Braze shareholders will get $47.50 per share.
- The deal is expected to close in fiscal year 2028.
Salesforce has entered into an agreement to acquire the customer engagement platform, Braze, for an estimated $5.66 billion. This strategic move by the customer relationship management leader is set to bolster its service offerings.
Under the terms of the acquisition, Braze Class A shareholders are slated to receive $47.50 in cash for each share they hold. This transaction is subject to the necessary approvals from Braze's shareholders and relevant regulatory bodies.
The completion of this deal is projected to occur within Salesforce's fiscal year 2028. The acquisition signifies a major investment by Salesforce in expanding its customer engagement solutions.
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