Home / Business and Economy / Salesforce Buys AI Marketer Braze for $5.7B
Salesforce Buys AI Marketer Braze for $5.7B
20 Oct
Summary
- Salesforce is acquiring Braze, an AI marketing platform.
- The deal is valued at nearly $5.7 billion in enterprise value.
- Braze investors will receive $47.50 per share.
Salesforce Inc. has entered into an agreement to acquire Braze Inc., a company specializing in AI-powered marketing solutions. The enterprise value of this significant acquisition is nearly $5.7 billion.
This deal means that investors in Braze will receive $47.50 for each share they hold. The transaction is anticipated to be finalized in the near future, pending regulatory approvals and other customary closing conditions.
The acquisition is expected to strengthen Salesforce's position in the competitive marketing technology landscape by integrating Braze's advanced AI capabilities into its existing suite of products and services.
Disclaimer: This story has been auto-aggregated and auto-summarised by a computer program. This story has not been edited or created by the Feedzop team.
