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Sahiwal Ghee Demand Soars Eightfold
5 Oct
Summary
- Ghee demand rose more than eightfold in three years.
- Indigenous dairy products interest is growing among urban consumers.
- Sahiwal ghee is made from A2 beta-casein protein milk.
Demand for Sahiwal ghee, produced by Guru Angad Dev Veterinary and Animal Sciences University (GADVASU), has experienced a significant increase. In the three years since its launch, daily sales have grown from approximately one liter to over eight liters. This surge is primarily driven by growing consumer interest, particularly in urban areas, for products made from indigenous cattle.
The university initiated this Sahiwal ghee production after encountering a farmer in Bathinda with surplus milk from Sahiwal cows. GADVASU began processing this milk into ghee, which is now recognized for containing A2 beta-casein protein. While the initial price of around ₹2,000 per liter posed a challenge, especially in rural areas, the product is now considered more competitively priced compared to similar Sahiwal ghee available online.
GADVASU has also expanded its offerings to include Sahiwal cow milk, catering to the increasing demand for indigenous dairy products. Sahiwal cattle are noted for their resilience and medicinal properties of their ghee, further contributing to the growing popularity and market presence of these specialized products.
