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Three Doors Open: Russia Expands Trade in India
26 Oct
Summary
- Russia uses Navi Mumbai pavilion, e-commerce, and forums for Indian market.
- Online and offline channels reinforce each other for product promotion.
- A Moscow forum on Nov 16 focuses on tech and innovation exports.
Russian exporters are increasingly leveraging multiple channels to expand their presence in the Indian market. These entry points include a permanent 'Made in Russia' pavilion in Navi Mumbai, online marketplaces such as Amazon India, and an upcoming international export forum in Moscow.
The Navi Mumbai pavilion allows for direct engagement, enabling face-to-face meetings and product sampling. Online platforms require a focus on product presentation, customer reviews, and efficient logistics to capture consumer attention. These offline and online strategies are designed to be mutually reinforcing.
An international export forum scheduled for November 16 in Moscow will highlight technology exports, innovation, and digital solutions. This event aims to foster long-term collaboration and discuss the integration of complex equipment and software platforms.
Russian exports to India, supported by the Russian Export Centre, exceeded 103.3 billion rubles in 2025. The 'Made in Russia' brand unifies these efforts, offering a structured approach for Indian partners and Russian manufacturers alike.
