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RuPay on UPI: From 3% to 18% Market Share in 2 Years!
28 Nov
Summary
- RuPay credit card market share on UPI surged from 3% to 18% in two years.
- Nearly 40% of credit card transactions now use UPI for small-ticket payments.
- RuPay's growth is strong in Maharashtra, Tamil Nadu, Telangana, UP, and Kerala.
India's credit market is experiencing a significant transformation as RuPay credit cards integrated with UPI have rapidly increased their market share. Over the past two years, RuPay's share has climbed from approximately 3% to a range of 16-18%, a testament to UPI's extensive merchant network and changing consumer behaviors.
This integration has made credit a part of daily spending, with nearly 40% of all credit card transactions by volume now occurring via UPI. This shift is towards frequent, smaller purchases, previously dominated by debit cards and digital wallets. This trend is observed across various user segments, including affluent digital natives.
The expansion of QR code payments and UPI's accessibility are broadening financial inclusion. RuPay's strong adoption in key states like Maharashtra, Tamil Nadu, Telangana, Uttar Pradesh, and Kerala highlights its growing dominance. This convergence of UPI and credit is poised to redefine digital credit in India, fostering a more inclusive, mobile-first ecosystem.
